遊客之旅遊動機、觀光吸引力對旅遊目的地選擇決策影響之研究—以三峽及鶯歌老街為例

in International Symposium (oral presentation paper), 國際研討會(全文口頭發表)
標題 遊客之旅遊動機、觀光吸引力對旅遊目的地選擇決策影響之研究—以三峽及鶯歌老街為例
出版類型國際研討會(全文口頭發表)
出版年度2008
AuthorsLungming Tsai, 蔡龍銘
會議名稱2008活力城市社區休閒國際研討會。
會議地點正修科技大學.高雄
其他編號0000
中文摘要

The Study of Affection on Tourist’s Motivation and Tourism Attraction to Travel Destination Choice- Case Studies on the Sanshia old street and Yingko’s old street

Jia-Wen Chen,Lung-Ming Tsai and Tzi-Li Liou

It is crowded and narrow in Taiwan. Therefore, it gathers many similar travel spots. When tourists pursue leisure activities, from those similar travel spots, how do they choose proper ones as their final travel destinations? This is an issue worthy exploring.
The purpose of this study is to investigate the affections of tourist’s motivation and tourism attraction on their travel destination choices. Meanwhile, through tourism attraction and travel motivation, this study explores and understands the main factors which affect tourists to choose to visit old streets. The result could be a reference to develop and manage tourism activities of Sanshia old streets and Yingko’s old streets in the future.The samples of this study were traveling through purposive sampling. An on-site survey was conducted between the 24~31, July of the 2007. It took accidental sampling to obtain 427 usable questionnaires. The results were analyzed by descriptive statistics analysis, Cluster Analysis, Factor Analysis, ANOVA, t-test, logistic regression model, importance-performance analysis, and tourism attractiveness index. Some of findings are listed as following:
Tourists’ main travel motivations were “experiencing reminiscent atmosphere,” “add knowledge and learn new things,” and “add families’ relationship and enjoyment.” The unimportant motivations were “stay alone ” and “shopping.”
The three motivations, “tasting delicious food”, “shopping”, and “appreciating historic spots” could judge which old street the tourists would choose to visit. The accuracy rate reached 72.8 percents, In addition, four tourism attractions, including “Characteristic architecture,” “special folklore,” “convenient traffic,” and “specially local festival activities”, could also judge which old street the tourists would choose to visit. The accuracy rate reached 66.5 percents.

Key word:Tourist’s motivation, Tourism Attraction, travel destination choice.

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