不同承載量對休閒遊憩設施服務品質滿意之比較研究-以高雄布魯樂谷主題親水樂園為例

in International Symposium (oral presentation paper), 國際研討會(全文口頭發表)
標題不同承載量對休閒遊憩設施服務品質滿意之比較研究-以高雄布魯樂谷主題親水樂園為例
出版類型國際研討會(全文口頭發表)
出版年度2007
AuthorsLiu, 劉照金
會議名稱第三屆(2007)社會體育國際論壇(中國 ? 廣州華南師範大學體育科學學院,2007年11月1-3日)
出版日期Nov 1 2007 12:0
會議地點廣州華南師範大學體育科學學院
其他編號0000
中文摘要

The purpose of this study is to explore differences of consumers’ service quality satisfaction against various carrying capacities in the recreational felicities and services. The study method was based on the self-devised “Consumers’ hand-on experience satisfactory questionnaire” as the tool. The visitors to Blue Lagoon Hydrophilic Theme Park in Kaohsiung on high, medium and low carrying capacities were targeted and were given the questionnaires for both holiday and non-holiday visits’ satisfaction levels. 349 valid responses while 500 were released. Gained data were analyzed against One-way ANOVA and the results have been concluded as the following: 1).The consumers’ requirements on the quantity of facilities, the cleanness of environment, consultancy service, user friendly level and sensual enjoyments were significant against different carrying capacity, and no significance showed on other factors. 2). Different carrying capacity showed significance on consumers’ “facilities appropriateness” and “services smoothness” while it showed little on “staff profession,” “services responsiveness,” “facility management,” and “overall satisfaction”. The conclusion of this study presented higher consumers’ satisfaction level toward facilities appropriateness, facilities quantity, the environment cleanness, consultancy services, and sensual enjoyments. Nevertheless, the satisfaction level of “services smoothness” was better at high carrying capacity than low carrying capacity while the carrying capacity only provided limited impact on the other factors.

Keywords: theme park, recreational facilities and services, carrying capacity, service quality satisfaction

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