運動賽會旅遊糾紛之個案研究--以2004年雅典奧運棒球加油團事件為例

in International Symposium (oral presentation paper), 國際研討會(全文口頭發表)
標題運動賽會旅遊糾紛之個案研究--以2004年雅典奧運棒球加油團事件為例
出版類型國際研討會(全文口頭發表)
出版年度2007
AuthorsLiu, 劉照金
會議名稱第三屆(2007)社會體育國際論壇
出版日期Nov 1 2007 12:0
會議地點中國 ? 廣州華南理工大學
其他編號0000
中文摘要

The purpose of this study was to explore the entire story of incident of Taipei Cheering Team at 2004 Olympic Games in Athens and how it was handled. The research adopts content analysis method and critical incident analysis method aiming at correlative factors between travel agencies, Sports Affairs Council, Chinese Taipei Baseball Association with the analysis scope of relevant reports and literature. The results were: 1) The cause of disputes of Baseball Cheering Team at 2004 Olympic Games in Athens was the enthusiastic feedback of the cheering team at Asian Champion Games in 2003, inspiring the government and private sector to establish Baseball Cheering Team at 2004 Olympic Games in Athens. The intention was good. However, lack of prior planning, estimation, execution and poor handling of crisis after the incident, it turned out to be a travel dispute and involved parties were forced to go to the court. 2) The successful strategies of similar incident, cheering team at Asian Champion Games in 2003, were innovation of the organization, passionate voluntary workers at the team, sound prior planning of Chinese Taipei Baseball Association and Sports Affairs Council that met the expectation of country people on baseball. 3) The causes of dispute of Baseball Cheering Team at 2004 Olympic Games in Athens were late planning of schedule, leading to soaring cost, failed marketing strategies, non-continued policies, interference of political factors in the team organization and overoptimistic estimated making disputes between the government and private sector. The conclusions of the research were: prior planning, estimation and execution were required to establish a cheering team of sports games. Written contract have to be signed as the foundation of the execution by two parties. In case of crisis, it has to be carefully handled or negotiated or going to the court is inevitable. Competent authorities and the handling travel agencies shall learn a lesson from successful and failed cases to improve the promotion of sports games tourism in Taiwan.

Keywords: sports event tourism, critical incident analysis, cheering group at Olympic Games in 2004

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