A study of active sport tourism participation and the characteristics of sport tourists in Taiwan.

in International Symposium (oral presentation paper), 國際研討會(全文口頭發表)
標題A study of active sport tourism participation and the characteristics of sport tourists in Taiwan.
出版類型國際研討會(全文口頭發表)
出版年度2008
AuthorsLiu, 劉照金
出版日期Jun 3 2008 12:0
其他編號0000
中文摘要

Sport Tourism is the fastest growing part of the tourism industry in Taiwan. Sport sociologists from developing countries have shown that sport is still stratified on the basis of gender, class, and race among others. Consequently, it becomes necessary for sport tourism promoters to know who the main consumers are and what the typical active sport tourists’ characters are. The purpose of this study was to reveal the current situation of active sport tourism participation and the characteristics of sport tourists in Taiwan. The method of this study utilized a self-devised “National Sport Tourism Participation Questionnaire”. The questionnaire adopted the area to delaminate convenient sampling to 3840 residents of Taiwan ages 12 or over between January 1, 2004 and December 31, 2004. The result of the data analysis concluded the following: 1) The annual frequency of residents of Taiwan participants took a participating in domestic tour averaged 3.8 times (SD=5.21) per person and 85.45% of one domestic trip. Furthermore, the annual sport tourism participation averaged 1.64 times (SD=2.99) per person with 59.55% of residents taking part in a minimum one sport tourism activity. 2) The active sport tourism activities were shown in the order of the participation rate: walking (14.62%), visiting hot springs (7.82%), swimming (7.36%), basketball (5.80%), jogging (5.59%), badminton (5.16%), hiking (5.07%), bicycling (4.67%), table tennis (3.27%) and SPA (2.91%). 3) Regarding to the active sport tourism participation frequency variables included age, gender, education level, occupation hierarchy, and household income appeared significant.

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