How to Establish a Scale that Best Fit Your Agenda: The Guidelines to Build a Web Service Quality Scale

in Foreign journal (ABI), 國外期刊(ABI)
標題How to Establish a Scale that Best Fit Your Agenda: The Guidelines to Build a Web Service Quality Scale
出版類型國外期刊(ABI)
出版年度2011
AuthorsChia-Chi Chang, 張家齊, Chia-Yi Chen 陳佳誼, & Yi-Hsuan Chiang 江奕萱
開始頁346
頁數8
出版日期2011 / 12
其他編號0000
中文摘要

As the Web-based commerce booms rapidly, it is crucial for companies to develop comprehensive yet customized measurement of Website service quality in order to formulate their winning strategies. However, no single exiting scale can be globally effective to capture Websites service quality because service quality dimensions can differ according to the various characteristics of the websites. Therefore, managers and engineers need to cultivate their own abilities to develop a scale that can be more effectively evaluating service quality of their Websites. Accordingly, this article aims to provide guidelines for managers and/or engineers to adjust current measures or build new scales for Website service quality that best fits their agenda. This paper firstly discusses how to use literature review and focus group interview to identify possible dimensions of Website service quality. Next, item generation and selection techniques are introduced. Last, statistical methods for refining items and accessing reliability and validity of the scale are described. An example from previously published paper is also provided for readers’ reference.

期刊名稱International Journal of Electronic Business Management
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