Multinationality, Resource Deployment, and Innovation Performance

in International Symposium (oral presentation paper), 國際研討會(全文口頭發表)
標題Multinationality, Resource Deployment, and Innovation Performance
出版類型國際研討會(全文口頭發表)
出版年度2012
AuthorsChia-Wen Hsu, 許嘉文, Yin-Ru Chen 陳音如, & Yu-Chieh Chao 趙雨潔
出版日期Aug 6 2012 12:0
會議地點Boston
其他編號0000
中文摘要

How do internationalizing firms deploy their R&D and marketing resources for enhancing their innovation performance? The study here examines the main effects of R&D investment, marketing investment, and internationalization on innovation performance as well as the interaction effects among the above variables. Using research data on 202 internationalizing firms in the electronic industry of Taiwan, we find that intensive investments in R&D and marketing contribute positively to the innovation performance of internationalizing firms. In addition, this study also indicates that the degree of internationalization contributes positively to the innovation performance of multinational firms. Notably, this study also shows that internationalization positively moderates the relationship between R&D investment, marketing investment, and innovation performance.

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