ICT Usage and Market Information Needs of Gambian Horticultural Farmers

in International Symposium (oral presentation paper), 國際研討會(全文口頭發表)
標題ICT Usage and Market Information Needs of Gambian Horticultural Farmers
AuthorsWEN-I CHANG, 張文宜
出版日期Mar 22 2012 12:0

Horticulture is emerging in Gambia. The establishment of a horticultural market information system may help enhance the marketing efficiency and farmers’ income. This study selected three common horticultural crops, tomato, mango, and cashew nut, to investigate the marketing risks, ICT usage and information needs of 450 farmers from West Coast Region, North Bank Region, and Central River Region in Gambia. The results showed the farmers were most vulnerable to price fluctuation and product perishability. Radio, television, and mobile phone have been widely accessible and used by rural farmers. They needed useful information related to costs of inputs, new varieties and technologies, and prices of products. A pictorial and vocal service with icons and diversified dialects as well as alternative portable power sources may also be essential to encourage the future adoption of a market information system for rural farmers.

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