Green Active Practices in Taiwan Hotels

in International Symposium (oral presentation paper), 國際研討會(全文口頭發表)
標題Green Active Practices in Taiwan Hotels
出版類型國際研討會(全文口頭發表)
出版年度2016
AuthorsYun-Ting Liu, 劉允婷, & Pei-Chun Lai 賴佩均
出版日期May 11 2016 12:0
會議地點Bangkok
其他編號0000
中文摘要

The main aim of this study is to investigate Taiwan hotel manager and employee perceptions of the process and performance of hotel green active practice in Taiwan hotel industry, and to identify motivation factor of employee performing green activities. The approach adopted was qualitative, using research methods mainly based on in-depth interview. Content analysis was used to analyze the data, interviews with 7 managers and 2 employees in Taiwan hotel. Results of this study indicate that most of the Taiwan hotels think environmental management is the most important issue in hotel. However, because of the environmental awareness is not the main consideration of consumers, that’s way investors (shareholders) doesn’t have willing to support green active. The research also finding the motivation factors of influence employee complete green active. Originality of this study can recommend some related suggests and solution methods to encourage and help the hotel industry being green.

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