When West Meets East? - The Emerging Issues on Event Sustainable Development in Thailand

in International Symposium (oral presentation paper), 國際研討會(全文口頭發表)
標題When West Meets East? - The Emerging Issues on Event Sustainable Development in Thailand
出版類型國際研討會(全文口頭發表)
出版年度2016
AuthorsKantapop Buathong, K. B., & Pei-Chun Lai 賴佩均
出版日期May 13 2016 12:0
會議地點Bangkok
其他編號0000
中文摘要

The purpose of this study was to explore the emerging issues in perception of the event sustainability criteria between Thai people and foreigner, a survey questionnaire perception levels of International participants, the tourists whom intend to have a meeting, convention or visit an exhibitions purpose in Bangkok and metropolitan area. A t-test comparison analysis was conducted for the purpose of identifying the emerging issue in the rating of the importance of 27 selection criteria between Thai people and foreigner. The results of the paired samples mean test showed that there were of significant perception mean differences between Thai people and foreigners. Overall, Thai people are perceived and to focus on the issue of sustainable development in the event industry less than foreigners.

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