Activity outsourcing and specificity asset in the hotel industry. The specificity-outsourcing matrix in Taiwan

in International Symposium (oral presentation paper), 國際研討會(全文口頭發表)
標題Activity outsourcing and specificity asset in the hotel industry. The specificity-outsourcing matrix in Taiwan
出版類型國際研討會(全文口頭發表)
出版年度2014
AuthorsTomas F. Espino-Rodriguez, T. O. M. A. S. F. E. S. P. I. N. O. - R. O. D. R. I. G. U. E. Z., & Pei-Chun Lai 賴佩均
出版日期May 23 2015 12:0
會議地點Kuala Lumpur
其他編號0000
中文摘要

This work analyzes the strategy of outsourcing, considering the different activities comprising the hotel. Few studies have been found that analyze the relationship between the asset specificity of an operation and its level of outsourcing Therefore, this paper focuses on the analysis of the relationship between the asset specificity and outsourcing. It also classifies hotel activities according to their asset specificity and designs a specificity-outsourcing matrix. The results confirm the negative relationship between asset specificity and the level of activity outsourcing. The specificity-outsourcing matrix shows that many of the departments analyzed are on the diagonal or near it. Other activities, such as Marketing and sales, information systems, security and training, lie farther from the diagonal, which indicates that asset specificity is not always the variable that determines outsourcing. Finally, the results indicate that the desired level of outsourcing is higher than the actual level in all the activities, except reception.

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