The perception and emerging issues on sustainable event development in Thailand: Importance - performance analysis (IPA)

in Foreign journal (non search), 國外期刊(非檢索)
標題The perception and emerging issues on sustainable event development in Thailand: Importance - performance analysis (IPA)
出版類型國外期刊(非檢索)
出版年度2016
AuthorsBuathong, B.
開始頁47
頁數13
出版日期2016 / 4
其他編號0000
中文摘要

This study uses importance - performance analysis (IPA) to investigate differences between Thai people and foreigners in terms of their cognitive perceptions of criteria for event sustainability. Emerging issues are explored by comparing the perception of sustainability criteria held by international participants attending meetings, conventions or exhibitions in Bangkok and the surrounding metropolitan area with those held by Thai locals. A t-test and Chi-square comparison analysis was conducted for the purpose of identifying the emerging issues in the rating of the importance of 27 selection criteria. The results of the paired sample mean test show that there are significant perception mean differences between the two groups in terms of event sustainability. Overall, the perceptions of Thai people and to focus on issues of sustainable development in the event industry were not as high as foreigners.

期刊名稱International Journal of Asian Tourism Management
校址:912 屏東縣內埔鄉學府路1號 總機:886-8-7703202 傳真:886-8-7740165 系統開發統維護單位:國立屏東科技大學 電算中心 版權所有