Comparing Mediation Effect of Functional and Emotional Value in the Relationship between Pros of Applying Big Data Analytics and Consumers’ Responses

in Foreign journals(other), 國外期刊(其他)
標題Comparing Mediation Effect of Functional and Emotional Value in the Relationship between Pros of Applying Big Data Analytics and Consumers’ Responses
出版類型國外期刊(其他)
出版年度2017
AuthorsSHU-YI LIAW, 廖世義, & Thi Mai Le 黎氏梅
期刊International Journal of Marketing Studies ISSN 1918-719X E-ISSN 1918-7203
出版日期2017 / 8
其他編號0000
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